​about the session:

​the main idea: a private working session on your authority communication strategy to guide your activity in the next quarterly cycle. you'll leave with clarity on where you are, what's working, and what to focus on next.

​session types:

• ​members: 20-minute strategy check-in. we'll assess your current positioning and identify your next move.
  

• ​executive + founding members: 60-minute deep dive. a comprehensive review of your authority strategy, media ecosystem, and signal coordination. you'll leave with a strategic plan for the months ahead.

​select the session length that matches your membership when you book.

​the purpose: media lab exists to establish strategic communications that compound to build category authority. this includes owned, shared and primarily earned media categories. strategy 1:1s are the space where your specific category, audience, and impact goals get the focused attention they need. this is a member benefit — no additional cost.

​learn more about media lab membership tiers at laureldevelops.com/medialab

​what to expect:

​format: private virtual session via zoom. time slots available through friday, april 18. please email the media lab admin if you require scheduling outside oour available hours.

​what to bring: we will send a self-assesment for you to complete 2 days before the session. if relevant, bring your most recent published content — article, post, essay, the most relevat content you've put into the world recently. if you haven't published yet, come ready to talk about your category landscape and what you're working toward.

​who it's for: current media lab members. if you're not a member yet, learn more at luma.com/medialab

​meet your session host:

​​host: Shelisa Demuth is a strategic communications executive, two-time Knight Foundation grantee, and founder of LAUREL — an agency specializing in earned media strategy and public narrative development for leaders and institutions seeking category authority.

​​her background includes executive leadership in startup communications, economic development and private wealth. she is certified in public narrative from the Harvard Kennedy School and has spent nearly two decades building systems that help leaders and organizations tell the stories that move markets, policy, and public perception.

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​​about media lab:

​​media lab is a roundtable that teaches executives and founders to become the definitive voice in their category through strategic media placement. members get weekly strategic sessions, direct access to working journalists, frameworks for pitching and placement, campaign teardowns, and a community of executives building category authority in outlets like Axios, Forbes, Fast Company, Newsweek and Rolling Stone.

​​for nonmembers: like what you see? learn more about membership at laureldevelops.com/medialab

​ready to join? get access now at luma.com/medialab