Shopify & empowHER Present: Built By HER
Built by HER
A Women’s Month Summit Hosted by Shopify & empowHER
Women are building more businesses than ever and women-owned and led companies represent a powerful, growing force in commerce. Yet, women continue to adopt AI at a slower rate than their counterparts, often due to lack of access, education, and practical use cases.
Built by HER exists to help close that gap.
In partnership with Shopify, empowHER is bringing together women founders, operators, and senior leaders for a hands-on, one-day summit designed to make AI tangible, approachable, and operational. In honor of International Women’s Day, we’re celebrating the women shaping the future of commerce and equipping them with the tools to scale with confidence.
Built by HER is a full-day, invitation-led, workshop-style experience for women building within the Shopify ecosystem - founders, decision-makers, marketing leaders, and operators across DTC, retail, and commerce technology.
This is not a conference.
There are no panels on the founder journey.
Instead, expect real insights, live demos, and tactical, workshop-led sessions from women building at Shopify and across the ecosystem - focused on how brands can scale intentionally by leveraging AI as a quiet operator, not a replacement, while keeping creativity, leadership, and decision-making human.
Designed for ~60 exceptional women, this is a relationship-first, experience-driven gathering built for meaningful conversation, practical takeaways, and lasting alignment.
Who This Experience Is For
Built by HER is a highly curated, invitation-led experience designed for women actively building and operating modern brands.
This event is intended for:
Brand founders and co-founders
Senior leaders and operators driving growth and strategy
Marketers and decision-makers within retail, DTC, and digital-first brands
To protect the intimacy and quality of the experience, attendance is limited and registration will be reviewed to ensure alignment. This event is best suited for women currently operating within the retail and digital brand ecosystem.
** if you are an agency or tech partner please reach out for more information regarding tickets - limiting to 5 that do not compete with our current sponsors. (email [email protected])
Why This Moment Matters
AI is no longer optional in modern commerce - but adoption is not happening equally.
Recent studies show that women are ~25–30% less likely than men to use generative AI tools at work, largely due to lack of access, training, and confidence - not capability. That gap has real implications for leadership, efficiency, and long-term competitiveness.
THE EXPERIENCE: She Built This
Full agenda to be announced in the weeks leading up to the event
The Program (High-Level)
Opening Moment
Hosted by Shopify & empowHER
Keynotes + Live Sessions: Shopify
AI, But Make It Human
A series of keynote-style sessions and live, demo-first workshops led by Shopify’s Product and Solutions Engineering teams. These sessions will explore AI as a quiet operator - showing how founders and leaders can reclaim time across operations, content, and decision-making through real, practical Shopify use cases.
Keynote: Proxima
A product- and strategy-led session designed to be useful, interactive, and rooted in real brand execution when it comes to conversion intelligence. We will see what Julia Winn, the head of product at Proxima has been building the last couple of months. Helping brands understand how people actually respond to different creative.
Breakout Workshops (Choose Your Track) brought to you by Aftersell & Tie - Breakouts will be chosen post registration
Each attendee leaves with at least one tangible idea or workflow they can implement immediately.
Fireside Chat: Women Building Cool Sh*t
An honest conversation with women founders and leaders building standout companies in commerce and tech-focused on what it actually takes to scale today. Real, Raw and Honest Conversation
Happy Hour + Brand Activations
Additional Activations
AI Headshot Studio by Bosco
This is probably one of the coolest photo activations we have seen, with highly personalized customizations
The Hosts:
empowHER: A global community and platform bringing women from all backgrounds together to reimagine how business is done. Through founders, executives, and operators, we curate experiences that spark deep, honest conversations around building, leadership, and growth - while also providing practical resources, playbooks, real-world insight, and curated experiences that are not your average networking event.
Shopify: Shopify is the leading commerce platform powering millions of businesses around the world. From first sale to global scale, Shopify equips founders with the tools, infrastructure, and innovation needed to build, run, and grow modern brands. As a long-standing champion of entrepreneurship, Shopify continues to invest in education, technology, and community—supporting founders as they navigate growth, operations, and the next era of commerce.
Our Partners:
Proxima: Proxima is a Buyer Intelligence Platform built to answer one question brands struggle with most: what should we create next? Using real conversion data from millions of buyers across thousands of brands, Proxima reveals who actually buys, what motivates them, and how to design creative that performs across the full buyer spectrum. Instead of guessing, testing endlessly, or relying on account-level noise, teams use Proxima to generate clearer briefs, stronger creative direction, and work that compounds over time.
Aftersell: Aftersell is a no-code post-purchase upsell platform for Shopify brands that helps increase AOV by up to 30%. It enables one-click upsells and downsells immediately after checkout, customizable thank-you pages, and additional monetization through Rokt Pay+ and Rokt Thanks. Launch optimized post-purchase funnels in minutes with Smart Funnels powered by Rokt AI, which automatically delivers the most relevant offers to every shopper - helping brands boost AOV, profit, and customer satisfaction with less effort.
Tie: Makes sure you never miss a shopper again.
Klaviyo loses track of customers more than half the time -especially when they browse from a new device, switch browsers, shop in a different locations. That means abandoned carts, high-intent browsing, and key purchase signals often go unseen… and unmessaged. Tie fixes that!
Transact Media Group: TMG is an outcome-driven media company. We connect marketing spend directly to verified consumer transactions, helping brands move beyond fluffy impressions and clicks to real business outcomes. This is underpinned by exclusive access to transaction-level data.
About Venue:
Lighthouse, the campus for creators!
The campuses are designed to enable and empower career creators & creative professionals. They promise to provide creators from all walks of life with a place to call their own - a space to co-create, connect with one another, learn together, share ideas, and grow as founders of the businesses fueling creative culture.
Photography + Media
By attending this event, you acknowledge that photography and video may be taken throughout the brunch. Content may be used across empowHER’s digital channels, website, and future event marketing.
Newsletter Consent
By registering for this event, you agree to receive communications from empowHER and Shopify, including newsletters and updates on upcoming events, founder features, and relevant industry insights. You may unsubscribe from either list at any time.
Please note, all ticket sales will be donated to a women-led organization which we will highlight at the event