Will ChatGPT Recommend Your Law Firm?

​How to Survive the AI Search Takeover

​AI search tools like ChatGPT, Gemini and Perplexity are changing the way people find services online — including how potential clients discover law firms.

​In this webinar, we’ll explore what this shift means for businesses and how you can adapt your marketing strategy to stay visible in an AI-driven search landscape. Instead of relying only on traditional SEO, companies now need to understand how AI systems choose which brands to recommend.

​You’ll learn the fundamentals of generative engine optimization (GEO) and how to position your firm so AI tools see you as an authoritative and trustworthy source.

​What We’ll Cover

​• How AI search engines like ChatGPT, Gemini and Perplexity are changing online discovery
• The difference between traditional SEO and generative engine optimization
• How AI systems decide which companies to recommend
• The key factors that influence AI visibility and rankings
• Practical steps to strengthen your online presence in the AI search era

​This session will help you understand how AI evaluates businesses online and what actions you can take today to ensure your firm remains visible and competitive.

​About the Speaker

​Sasha Berson is a legal marketing strategist and the founder of Grow Law, a marketing agency focused on helping law firms grow through data-driven digital strategies.

​With years of experience in SEO and online marketing for the legal industry, he helps firms navigate the rapidly changing search landscape — including the rise of AI-powered search tools.