Design Thinking for Non-Designers
Overview
Design thinking isn’t just for designers — it’s a problem-solving mindset that every founder can use. Whether you come from sales, engineering, marketing, or lived experience in your industry, this workshop will show how design thinking can help you see challenges differently, uncover better solutions, and build products and companies people actually need.
With humor and hard-won stories from his decades of experience as a designer, founder, and now VC, Paul Armstrong will break down the basics of design thinking and show how to apply it directly to the messy, high-stakes realities of startup life.
What You’ll Learn
The core principles of design thinking, explained simply
How to apply them to your own role — whether founder, operator, or builder
Practical frameworks for moving from insight to action
Real-world examples of how design thinking has shaped better products, teams, and strategies.
You don’t need to be a designer to think like one. Join this session to walk away with tools you can put into practice immediately — and maybe even laugh a little along the way.
About our speaker
With 25 years of design experience, Renew Venture Capital GP Paul Armstrong has built brands, products, and companies across startups and global corporations. A cofounder of ChoreMonster (Disney Techstars alum) and former Head of Design at Procter & Gamble, he now helps founders apply design thinking to build products and brands that truly delight customers.
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