UKHOUSE @ SXSW. The Wrexham Effect: Inside the Show That Changed How the World Sees Wales

​The Wrexham Effect: Inside the Show That Changed How the World Sees Wales  

​Why US viewers are hooked and how Wales is fast becoming one of the most exciting creative nations. Featuring star of Welcome to Wrexham Maxine Hughes & Executive Producer Jeff Luini. 

​In the wake of the thrilling Wrexham v Swansea match, kick off your SXSW morning with tacos, tasters and The Wrexham Effect. Join Welcome to Wrexham star Maxine Hughes and Executive Producer Jeff Luini (Welcome to Wrexham & Always Sunny in Philadelphia) for a funny and heart‑warming dive into how a small Welsh city became one of the world’s most talked‑about stories.  

​With the newly announced Wrexham USA Tour generating huge excitement across the States, this session takes you behind the scenes of the phenomenon that kickstarted it all. Expect exclusive clips, candid insights, and Maxine’s rapid‑fire “Learn Welsh in 60 Seconds” moment — plus a fresh, energetic look at why Welsh culture is winning hearts across the US.

​Whether you’re a creator, a fan of the show, a proud Wrexham supporter, or just curious about Wales’ growing buzz, this is your chance to feel The Wrexham Effect live - and see why the world can’t stop watching. 

​Join us from 10:30am for refreshments, mingling and giveaways before the 11am fireside chat.