The Death of Attribution (and How to Survive It)

​Attribution is collapsing—iOS 14, Safari ITP, Chrome’s cookie deprecation, and now iOS 26 (stripping UTMs/click IDs) make your marketing look weaker than it is. Budgets get cut, growth stalls. Join Ray Chau (Head of Marketing, Nostra.ai) and Conor (Founder, Contara) to learn how leading D2C, subscription, media/entertainment, and health/wellness brands are future-proofing measurement and pairing smarter tracking with CRO to recover hidden conversions and scale profitably.

​Key Takeaways:

• ​Fix Broken Measurement: Why modern privacy changes under-report ROAS—and what durable, compliant signals to use instead.

• ​Future-Proof Signals: How EDGE ID extends cookie life and preserves first-party identifiers to recover 20–40% more conversions.

• ​Grow Audiences & Conversions: Build 3–4× larger remarketing pools and pair EDGE ID with CRO best practices to turn clicks into customers.

• ​Defend the Budget: Prove true ROAS to finance leaders so spend can scale, even as ad platforms under-attribute.

​Speakers:

• ​Ray Chau, Head of Marketing, Nostra.ai

• ​Conor, Founder, Contara

​If you spend on Meta/IG and need reliable ROI in a privacy-first world, this is your survival toolkit. Register now.