Why Tour Operators Are Ditching WhatsApp for Branded Mobile Apps

​Branded mobile apps help tour operators improve guest satisfaction, increase repeat bookings, and keep their brand visible long after the trip ends. The challenge is that most operators rely on PDFs and WhatsApp, which disappear from a guest's phone and memory the moment they leave. In this session, we'll explore how custom-branded apps are changing the way operators stay connected with guests throughout the entire journey. You'll see how the technology works, what operators are learning from real implementations, and what's involved in launching your own app.

​Key Takeaways:

​• How branded apps create post-trip engagement that drives repeat bookings and referrals

​• Why traveler expectations have changed and what guests are looking for in their digital experience

​• The tech stack behind a seamless itinerary, chat, and content experience under your brand

​• What operators are learning from implementing branded apps (with examples from Frienzy's platform)

​• What's involved in launching a branded traveler app (timeline, decisions, and considerations)