Your Email Isn’t Broken - Your Infrastructure Is. Email Deliverability for Scaled GTM Teams
Your Email Isn’t Broken. Your Infrastructure Is.
Email Deliverability for Scaled GTM Teams with Vincent Chapus, GTM Advisor at Palladio GTM
You can have the best copy.
The best sequencer.
The cleanest Clay workflows.
And still land straight in spam.
After leading SDR and BDR teams across EMEA and globally, Vincent Chapus moved into GTM consulting and saw the same issue again and again: email infrastructure is the most ignored lever in outbound performance.
Most teams rely on their existing company email setup without realising how badly it limits deliverability at scale.
The result? Lower open rates, fewer replies, and outbound that quietly dies in spam folders.
In today’s environment, email infrastructure is no longer optional. If it’s not designed for scale, your chances of landing in spam increase dramatically, no matter how good everything else looks.
This session is a practical, GTM-leader-level walkthrough of what actually matters when it comes to email infra.
What we’ll cover:
• Why most outbound email fails before it’s even sent
• Common infrastructure mistakes SDR leaders don’t realise they’re making
• How email infra directly impacts deliverability and campaign performance
• What a “scale-ready” email setup actually looks like
• How to think about domains, inboxes, warming, and risk
• When in-house email works and when it absolutely does not
This is not a tool demo.
It’s not about writing better copy.
It’s about fixing the foundation your outbound sits on.
If you’re running outbound at any meaningful scale, this is one of those sessions that quietly changes everything.