Accounting for Growth: Media and Influencer Partnerships
Accounting for Growth Series
Even firms that are performing well are looking for new and smarter ways to grow. If partnering with a media platform or influencer is part of your plan to refresh and expand your marketing playbook, join this conversation.
This session kicks off the Accounting for Growth series with an in-depth conversation on how accounting firms, their technology partners, and investors can thoughtfully approach working with media and influencer partners to expand reach, credibility, and demand.
No high-level theory, this conversation will focus on real-life examples and practical how-to's. The emphasis is on how these partnerships actually work in practice, what it takes to make them effective, and how to avoid wasted time and budget.
In this conversation, we'll talk through:
Identifying media and influencer partners that are genuinely aligned with your target audience
Designing campaigns with clear goals and measurable outcomes
Choosing partners whose reach, infrastructure, and expertise go beyond what exists in-house
Understanding the different stages of a partnership and campaign
Evaluating success beyond vanity metrics
Communicating campaign outcomes to leadership with clarity and confidence
Why this conversation
This discussion is grounded in firsthand experience. Christine and Nicole previously worked together on a multi-part series celebrating women in accounting. That collaboration gained significant traction in the accounting community and became a successful case study in creativity and impact.
In this session, Christine and Nicole will unpack what made that collaboration work, what they would do differently, and what leaders should consider before pursuing similar partnerships.
Who should attend
This conversation will be geared toward go-to-market professionals in the accounting ecosystem, including:
Marketing leaders and growth managers at accounting firms
Partners or operators responsible for business development and client acquisition
Marketing and partnerships leaders at accounting and fintech technology companies
Go-to-market leaders supporting accounting platforms and roll-ups
Accounting firm investors and operating teams focused on modernizing marketing and go-to-market approaches across portfolio companies
YOUR SPEAKERS:
Nicole Casperson
Founder, Fintech Is Femme
Nicole Casperson is the founder of Fintech Is Femme, a media platform and community focused on fintech, finance, and the future of money. She works closely with brands to design media partnerships that prioritize credibility, reach, and long-term impact.
Christine Farrier Rosemin
Principal, Sursum Advisory
Christine advises accounting firms, technology partners, and investors on growth strategy, partnerships, and go-to-market execution. Her work focuses on helping organizations expand visibility and demand while staying closely connected to core business outcomes.
About the Accounting for Growth series
Accounting for Growth is a conversation-driven series focused on the practical realities of growing in the accounting ecosystem. Topics include go-to-market strategy, partnerships, distribution, and community as a lever for scale.
Special Offer: Launching on March 1, attendees of this session will receive three months of complimentary access to the Sursum Advisory Community, a network for growth professionals in the accounting ecosystem.