7 Fascinating AEO Secrets from Hubspot Research with Aja Frost
AI search, AEO and SEO are converging.
But with it, gaps are forming between strategy, attribution, and how you appear in AI search.
We're bringing Aja Frost from Hubspot to share the secrets on what's working now.
Aja Frost is Senior Director of Global Growth & Paid Advertising at HubSpot, where she’s been publicly sharing a sharp, research-informed AEO framework on what drives visibility in AI answers.
We’ll unpack the content patterns, refresh strategies, and measurement shifts that matter most right now.
You’ll learn:
How to shift from traffic-first reporting to tracking visibility, mentions, and citations
What AI-cited content actually looks like, from question-based headings to FAQs, TL;DRs, and original stats
How to build content around real prompts and buyer context, not just broad keywords
When to refresh an existing page versus publish a new pricing, comparison, or use-case page
How to report on AEO when results are volatile and one snapshot rarely tells the full story
Who is this for?
- SEO & Content Leaders: Learn what to prioritize now to improve AI visibility and reporting
- Growth & Marketing Team: Understand how AI discovery is changing the path from question to pipeline
- Agencies & Consultants: Bring clients a more credible framework for AEO strategy, content decisions, and measurement
Event Details
- Date: 5/6/2026
- Time: 2pm ET
- Location: Live on Zoom (Yes, we’ll send a recording)
Save your spot today. Walk away with a clearer AEO playbook you can actually use this quarter.