

SaaStanak #7 Belgrade: AI, SaaS & Sales: What actually builds a business today? 🇷🇸
📣 SaaStanak #7 Belgrade
Everyone’s building SaaS. Nobody knows what they’re doing.
🎙️ Hosted by Impact Hub Belgrade & SaaStanak
Building a product has never been easier. A few prompts, a bit of AI, and there you have it — a SaaS. But then what? Where do the customers come from? What actually drives revenue? And why do so many products never turn into real businesses?
This event is about everything that happens after you build:
What it really takes to go from idea to paying customers
Why sales is still the hardest (and most avoided) part — especially in our region
The difference between building for B2B vs B2C (and how it changes everything)
Where marketing helps and where it just creates noise
How AI is changing the game (or just making it more competitive)
No “build a startup in 3 steps" or empty buzzwords. We're bringing real stories from two practitioners on how to go from product to business in the real world: what worked, what didn’t, and what they’d do differently today.
Speakers
Milica Balaban, Founder @ Marketics - Bringing the marketing perspective behind B2C products with hands-on experience and research insights on how AI impacts startup growth
Mihailo Gligorić, CEO & Founder @ SPONA - Sharing the founder and sales perspective of building and selling on global markets
Host: Marija Mladenović, Partnerships @ SaaStanak
Why join
✅ Hear from two practitioners with real-world experience
✅ Dig into B2B vs B2C, sales, and marketing (the stuff that determines if a product becomes a business)
✅ Network with SaaS founders and operators from the region and beyond
About the host
Impact Hub Belgrade is a coworking space and community for entrepreneurs in the center of Belgrade, part of a global network of 90+ Impact Hubs with over 320,000 members worldwide. It supports founders and startup teams with workspace, events, and programs focused on building businesses with real-world impact. A go-to home for builders in the Belgrade ecosystem.
🕐 Agenda
17:30 – Registrations & welcome
18:00 – Panel starts
19:00–21:00 – Networking
Spots are limited. RSVP today!