Founder-led Sales: GTM Workshop

​Join Tyler for a hands-on workshop designed for B2B SaaS founders looking to grow revenue through founder-led sales.

​Based on insights from 40+ founder interviews, this session will walk you through a practical playbook to help you scale toward $1M ARR—even without a sales team.

​Agenda:

• ​What is Founder-Led Sales?

  • ​Why it works best for early-stage founders

• ​How to Consistently Generate Meetings

  • ​Referrals

  • ​Community groups

  • ​Conferences

  • ​Cold outbound (LinkedIn & email)

  • ​Identifying and researching prospects

  • ​Messaging frameworks

  • ​Content marketing strategies for LinkedIn

• ​Running Effective Sales Conversations

  • ​Validating your pitch and offer

  • ​Driving momentum and avoiding “neutral” endings

  • ​How to handle ghosting

  • ​Closing deals

• ​Structuring Early Deals

  • ​How to structure pilot projects

  • ​When to walk away

  • ​When and how to hire your first sales rep

• ​Recommended Tools & Resources

  • ​Tools to streamline your workflow

  • ​Templates and messaging examples you can copy

​Interactive Component:

​We’ll demo how to use Haystack to generate lead lists live!

​Who it’s for:

​Early-stage B2B SaaS founders who want to build a repeatable sales process and grow revenue efficiently.