​Optimise for AI: The Future of Search and Performance Marketing

​What happens when the same AI that learns from your website starts competing with it? When a GPT uses your content to shape its answers - and then sells the ad space above them?

​As AI reshapes how people discover and act on information, the worlds of AEO (AI Experience Optimisation) and PPC (Performance Marketing) are converging. This joint session from AEO and Performance MCR / PPC Academy dives into what that means — and how you can stay ahead.

​Expect practical insights, live examples, and real strategies you can apply right now to future-proof your performance marketing, supercharge your career, and build visibility in a world where search and ads are being rewritten by AI.

​Between a presentation, fireside chat, and expert panel discussion, you’ll:

• ​See how AI searches are growing and where visibility is moving.

• ​Get practical advice on how to train, experiment, and upskill to stay ahead of the coming wave - from prompting techniques and automation tools to AI analytics and creative strategy.

• ​Discover the new ad formats appearing inside GPTs and AI platforms and learn how to adapt your campaigns and skillset to thrive across multiple AI ecosystems.

​Hear from experts already testing the frontier of AI-driven advertising and optimisation.

​The event is hosted by Sal Mohammed, founder of AEO agency LangSync, Charley Brennand, founder of Performance Academy and Nate Burke, CEO of Diginius, Microsoft's Global Bing Channel Partner of the Year and supported by Peec AI, one of the world's leading AI Visibility Platforms.