Lessons from a Strategic Brand Refresh
Welcome to the IDDV Talks Vancouver Series (#12)!
What does a real-life brand refresh actually look like? Not the polished Behance version—but the constraints, politics, deadlines, and strategic trade-offs.
In this talk, we’re inviting two amazing speakers, Cecilia Martinez and Ana Nieto, to share behind-the-scenes lessons from refreshing two established brands under pressure.
🎤 Meet Our Speaker:
Cecilia Martinez
Cecilia Martinez is an Interactive Art Director based in Vancouver with over twenty years of experience in design and creative leadership. She began her career in Mexico, working with renowned agencies such as Proximity BBDO, and Wunderman, where she developed a strong foundation in strategic thinking, storytelling, and brand building.
Today, she is the Art Director at Unbounce, where she helps shape and evolve the company’s brand identity. Her work focuses on nurturing its unique voice and creating engaging, thoughtful brand experiences within the tech space. Throughout her career, Cecilia has remained passionate about collaboration, continuous learning, and using design as a tool to create meaningful connections between brands and people.
Ana Nieto
Ana is a Senior Brand & Digital Designer with over nine years of experience. Originally from Mexico, she has built her career at the intersection of strategy, storytelling, and systems design. She has collaborated with global brands such as Lush Cosmetics and Bang & Olufsen, and currently leads design at Unbounce, where she builds scalable brand systems and high-impact web experiences. Ana is passionate about building brands and digital experiences that are thoughtful, scalable, and built to last.
📅 Event Agenda
10:30 AM — Doors Open, Light Food & Mingling
11:00 AM – 12:00 PM — Talk + Q&A
12:00 PM – End — Networking & Wrap-up
🎟 Spots are limited! Register now!
🌟About IDDV Vancouver
The Information Design & Data Visualization (IDDV) program at Northeastern Vancouver is a community of creators and communicators. As part of the College of Arts, Media and Design (CAMD), we bridge analytical precision with visual innovation to turn complex data into human-centered insights.
Join our hub to connect with students and faculty through workshops, industrial talks, and exhibitions shaping the Vancouver design ecosystem. Follow us to see how we bridge the gap between raw data and impactful design.
📚 Curious about the program?
Learn more about the MS in Information Design and Data Visualization
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