AI barfed on my carpet (and my customer stepped in it)
The Only Workshop That Will Help You Deliver Value to Customers at Scale Using Everyday AI
Workshop: 1-4pm
Networking Reception & Bites: 4 to 6pm
Your AI marketing tools aren't delivering because you're using tactics without strategy. While competitors chase the latest prompts and collect AI tools like trading cards, their campaigns still fail to connect with prospects or drive meaningful results. The data is stark: cold email response rates collapsed 27% in 2024 alone, and quality conversations per SDR have dropped 55% since 2014.
"AI barfed on my carpet (and my customer stepped in it)"
The Only Workshop That Will Help You Deliver Value to Customers at Scale Using Everyday AI
Thursday, September 18, 2025 | The Clift Royal Sonesta Hotel | 1:00 PM - 6:00 PM
Join Doug Bell and Jordan Crawford for an intensive live workshop featuring the proven 4-step Cannonball GTM methodology that's already transformed marketing results for more than 1,700 of the world's best GTM engineers, growth marketers, and GTM executives. Published through the top-50 best-selling Substack, this isn't theory—it's a battle-tested system that generates 3x higher meeting rates and 2.5x better SQL conversion than traditional approaches.
What Makes This Different: Live Methodology in Action
We'll start by showing you real examples of terrible AI-generated messages—the kind that make customers cringe and delete immediately. Then we'll demonstrate the complete CannonballGTM.com methodology live with Roland Ligtenberg, Co-Founder and SVP Growth & Innovation at House Call Pro—the leading SaaS platform serving 40,000+ home service businesses with $174M in funding.
Complete Event Program:
1:00 - 1:30 PM | THE REVELATION: From AI Slop to PVP Gold
Live examples of terrible AI messages vs. Permissionless Value Propositions so valuable prospects would pay to receive them
1:30 - 2:50 PM | LIVE CANNONBALL WITH HOUSE CALL PRO
Watch Roland Ligtenberg and our team apply the complete 4-step methodology to identify new growth opportunities:
Focus: Define advanced pain-based segments for home service businesses
Investigate: Live data mining to uncover "existential data points" for Roland's market
Narrate: Build compelling PVPs with Roland's real-time strategic input
Deploy: Multi-channel campaign strategy for a growth-stage SaaS company
3:05 - 3:30 PM | THE SYSTEMS APPROACH
Kyle Norton demonstrates what happens when you build your entire go-to-market around AI-powered customer intelligence (20% to 70% transformation case study)
3:35 - 4:05 PM | THE EXPERIMENTATION APPROACH
Eric Nowoslawski shows rapid message testing at scale using a 1.5M email testing laboratory approach
4:05 - 4:20 PM | THE REALITY CHECK
Live PVP critiques with pre-selected audience members—see our methodology succeed brilliantly and fall on our faces in real-time
4:25 - 6:00 PM | RECEPTION & DEEP DIVES
One-on-one time with all speakers, including Roland, networking, and implementation planning
What You Leave With:
Complete methodology demonstration applied to a leading SaaS company
Two distinct AI implementation approaches (systems vs. experimentation)
6-month Substack subscription to the full training library
Direct access to methodology creators, Roland, and expert network
All frameworks, prompts, and implementation guides
Proven Results: Companies using this approach see engagement rates routinely above 20%, cost per qualified conversation dropping from $700 to $50-100, and the ability to generate 1,800 targeted value propositions in one hour.
Investment: $299 for the complete 5-hour intensive workshop and 6-month continued learning access.
Limited to 125 participants to ensure individual attention and meaningful interaction.