Beyond the Hype: Real Growth in Web3
Beyond the Hype: Real Growth in Web3
In partnership with SheFi Spain
Web3 is evolving — and real growth requires more than surface-level buzz.
This Monday, Crypto Mondays Barcelona joins forces with SheFi to host a focused conversation with three leaders driving meaningful growth, branding, and innovation across the decentralized ecosystem.
👩🚀 Xena – Founder of one Web3 and one Web2 startup (the latter earning Forbes recognition). Head of Marketing at PAID, a private-market platform where startups raise capital through equity sales and token launches.
💡 Natalie – Pioneering Brand Architect – Fortune 100 to Web3，Narrative Leader – Blockchain, Crypto and Beyond.
🍷 Jana – Co-founder of dVIN Labs, building the universal protocol for the luxury wine industry on blockchain.
Together, they’ll explore:
– What “real” growth looks like in Web3
– Lessons from launching and scaling across ecosystems.
– How to build brands that users trust.
– Storytelling, positioning, and community as growth engines.
This session is part of our ongoing collaboration with SheFi, an initiative focused on hands-on learning and leadership in Web3 through real-world experience and community connection.
🗓 Monday, September 15th
📍 Red Room, Norrsken House Barcelona
⏰ Doors open at 18:30 | Talks from 19:00 to 20:30
Join us for insights, conversation, and connection 🍷