Why most B2B influencer strategies fail (and what actually works)
Influencers are everywhere in B2B — LinkedIn creators, niche operators, founder-influencers, podcast hosts. But most B2B teams either burn money on vanity collaborations or don’t know how to turn influence into real distribution.
Join Akshaya Chandramouli, Head of Brand at Storylane and creator of Demo Dundies, as she breaks down how to use influencers strategically in B2B — not for likes, but for pipeline, trust, and long-term leverage.
What you’ll learn
When influencer marketing does make sense in B2B (and when it doesn’t)
Common mistakes B2B teams make with influencers
How to structure influencer collaborations for long-term leverage
What metrics actually matter beyond reach & impressions Clear do’s and don’ts from real-world experience
Live AMA with Akshaya! Hurry up and register now for this online event.