Work From the Dock: Build Your AI GTM Brain (Hands-On Workshop)
📅 Wednesday, March 18
⏰ 10:00 AM – 1:00 PM PT
📍 Venture Dock — Palo Alto, CA
About the Event
This week at Work From the Dock, we’re exploring how founders can use AI to make better product and go-to-market decisions.
Early-stage founders constantly face questions like:
Who is the real customer?
Is this feature worth building?
Does this positioning actually work?
What if you had an AI system that could help you pressure-test those decisions before committing time and resources?
In this hands-on workshop, Keith Lam will walk founders through how to build a simple “AI GTM Brain” — an AI assistant designed to help founders evaluate product decisions, messaging, and go-to-market strategy.
⚠️ This is a working session. Please bring your laptop.
This session is designed to give founders practical tools and frameworks you can immediately apply to your startup.
👋 Meet the Speaker
Keith Lam
Principal, Rebel LLC | Berkeley SkyDeck Mentor
Keith advises B2B founders and executive teams on go-to-market strategy, product-led growth, sales, and customer success.
With 20+ years of global marketing experience, he has worked across AI/ML, SaaS, Fintech, CX, and emerging technologies, helping companies build strong GTM foundations and scalable growth systems.
Keith specializes in helping startups stand up GTM operations quickly by building strong product marketing and sales foundations early.
In this session, he’ll also share how founders can use AI as a thinking partner to evaluate product and GTM decisions faster and with greater clarity.
What You’ll Gain
• A framework for building an AI assistant to review GTM decisions
• How founders can use AI to challenge assumptions and refine positioning
• Practical prompts and workflows to pressure-test product ideas
• A clearer way to evaluate ICP, messaging, and product priorities
• Insights into how founders can use AI as a strategic thinking partner
This is also your opportunity to ask direct GTM and product strategy questions to an experienced operator who has helped startups navigate the earliest stages of growth.
If you’re an early-stage founder thinking seriously about traction, positioning, and product decisions — this session is for you.
Agenda
10:00–11:00 AM
Arrivals + Coffee + Coworking
Settle in, connect with founders, and get focused work time in.
11:00 AM–12:00 PM
Workshop: Build Your AI GTM Brain
Led by Keith Lam.
12:00–1:00 PM
Founder Networking + Coworking
Connect with fellow founders, exchange ideas, and continue working from the space.
Built for founders.
Now let’s build. 🚀