Build to Buy: Creating Products Users Love and Want to Pay For
Growth isn't just about acquiring users — it's about building something they'll use and love so much they'll pay for. With AI compute costs hitting the balance sheet immediately and development cycles getting shorter, startups can't afford to guess their way to product-market fit.
When every deployment has a real cost, experimentation has to be rigorous. Shipping fast isn't enough. You need to ship the right features, to the right users, at a price that works as you scale.
Join Stripe and Confidence by Spotify at Spotify's Stockholm HQ for an evening on building products that are commercially viable from the start. We're bringing together founders, growth leaders, and investors from across the region to share what's working —and what isn't.
Who should attend
Founders, operators, and senior growth leaders working to scale revenue alongside product development.
What to expect
Learn how Spotify approaches experimentation, and how they identify the moments that turn user engagement into revenue
Explore growth strategies for both product-led and sales-led motions, and how to build systems that support each
Meet other founders and growth operators over drinks and canapés at Spotify HQ
About the speakers
Luke Frake, Spotify: Representing Spotify’s internal Growth and Experimentation units, Luke will share how the Spotify identifies the value-gating points that turn user engagement into long-term revenue.
Joakim Westberg, Tandem Health: Representing one of the region’s most watched AI-driven startups, Joakim provides a candid look at managing rapid growth while balancing the immediate unit economic pressures of the AI era.
Aisling O'Reilly, Intercom: As Head of Pricing and Staff Product Manager at Intercom, Aisling brings world-class expertise in architecting revenue models that align with customer value, specifically in the transition to AI-first product monetization.
Hannah Meiton, Ampli Ventures: As a Partner at early-stage VC Ampli Ventures and former commercial leader at iZettle, Meltwater, and Mentimeter, Hannah brings both the investor lens and operator experience to the often-overlooked packaging and and go-to-market decisions that determine whether a B2B SaaS company scales or stalls.
Agenda
18:00: Registration and networking.
18:30: Panel Discussion with Q/A: A deep-dive discussion featuring leaders from Stripe, Intercom, Spotify, and Tandem Health on architecting products for profitable growth.
19:15: Networking over drinks