​Outthinker Coaches Network | Deep Dive Session

​The 9P Model: Mastering Positioning for Sustainable Competitive Advantage

​A special session with Kaihan Krippendorff.

​Every leadership team has blind spots. They focus intensely on what they know—marketing and sales funnels, operational efficiency, customer acquisition—often without realizing they’re leaving entire dimensions of competitive advantage unexplored. The result? Companies that execute well but compete poorly.

​The 9P Model changes that. It gives coaches a systematic lens for identifying where a business is creating—and missing—its competitive edge across nine distinct strategic domains.

​In this session, Kaihan will go deep on the first and most foundational P: Positioning.

​This isn’t new material—it’s the result of 15 years of refinement in boardrooms, leadership offsites, and strategy engagements around the world. Kaihan just returned from Paraguay, where he put the latest iteration of this framework to the test with a leadership team there. It worked. And now he’s bringing it to you—first.

​This session marks the beginning of something bigger. Over the coming year, Kaihan will be unpacking a complete positioning toolkit drawn from the 9P Model—assembling the individual tools one by one into a unified, cohesive system. The goal: to give Outthinker Coaches everything they need to help clients make fact-based strategic decisions that result in real differentiation, stronger pricing power, and healthier margins.

​Why Positioning Comes First

​Great companies are not built on great products alone. They’re built on the right foundation—a precisely defined market segment made up of highly valuable, underserved customers who are waiting for exactly what you have to offer. Get this wrong, and even the most brilliant product, pricing strategy, or team will struggle to reach its potential. Get it right, and everything else gets easier.

​The challenge for coaches is helping clients not just land on a positioning conclusion, but build genuine confidence that the data actually supports it.

​The Toolkit Kaihan Is Assembling

​Rather than relying on any single framework, Kaihan is bringing together a curated set of complementary strategic tools—each one designed to illuminate a different dimension of the positioning decision. In this first session, he’ll introduce the toolkit and show how these tools work together, including:

• ​Customer Lifetime Value (CLV): identifying which customer segments are truly worth building around

• ​Jobs to Be Done (JTBD): uncovering what customers actually need and where existing solutions fall short

• ​Total Addressable Market (TAM) Analysis: pressure-testing whether a segment is large enough to build a sustainable business on

• ​The 8-Point Opportunity Checklist: a structured lens for evaluating whether a market opportunity is truly worth pursuing

• ​Inflection Points: identifying the shifts in technology, regulation, behavior, or competition that open windows of opportunity

• ​Fragmented Competition & Industry Structure: reading the competitive landscape to spot where differentiation is possible and defensible

​Together, these tools form the foundation of a complete, integrated consulting toolkit — one that moves client conversations from instinct and assumption to clarity and conviction.

​Who This Is For

​This session is designed for experienced business coaches within the Outthinker Coaches Network who work with leadership teams on strategy, growth, and competitive differentiation—and who want to bring sharper, more rigorous tools to those conversations.

​Come ready to work. This is a practitioner session, not a lecture. You’ll leave with frameworks you can begin using in your next client engagement, and a clear sense of what’s being built over the year ahead.

​Outthinker Coaches Network | Advancing the Practice of Strategic Coaching