sticky brand dna: a marketing framework to increase connection + conversion
great brands get overlooked all the time, but it's not because they’re not big enough, it's because they don't have the right foundations in place to get people to fall in love with their brand, and click add to cart.
if you can't articulate what makes your brand stand out, and you're relying on “spray and pray” marketing, you're spreading yourself too thin and diluting your efforts, which, in 2026, is a fast track to getting lost in the noise and unpredictable sales.
in this interactive session, you’ll learn the sticky brand dna™ framework; the foundation of successful brands in 2026. you'll learn how to define your standout positioning and build bff-level connection™ across the right marketing, content, and sales touchpoints.
whether you’re launching or scaling, you’ll leave knowing what’s holding your brand back—and how to move it forward—with clear pillars, real examples, and a digital dashboard to implement right away.
meet sarah
sarah saxty (sax) is a brand marketing mentor and founder of creating forward studio, where she helps beauty, wellness, and lifestyle founders or early-stage teams build brands people get, love, and buy from. leveraging her sticky brand dna™ method and other core frameworks, sarah helps pre-launch to growth-stage founders move from “wtf next?” to calculated action, translating scattered ideas and all-over-the-place marketing into bff-level positioning and demand-driven, momentum-building strategy.
sax has been in the consumer product industry for 20 years, from her early days as a key hire at a fast-growth fashion business to launching her own brand in nyc and building a successful cmo consulting and mentorship business that supports other founders. now based in la, her clients range from beauty, wellness, fashion, and lifestyle consumer products. her strategies have helped founders land national partnerships, secure investors, double conversion rates, get clear on their messaging, streamline marketing workflows, and step into the role of brand leader to scale their business with what she calls one of the most important founder traits, “ifgt* confidence". (i fucking got this)
about moss:
moss is a conscious co-working, wellness and event space in the heart of venice. Our intention is to grow authentic community based on our values of curiosity, creativity and compassion.
the wabi-sabi design is intentional in every corner. may all visitors and members feel better leaving than when they enter.
by application only: https://pn866jhv6w4.typeform.com/to/AVxRbkaN?typeform-source=www.mossvenice.com
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