Increase your MRR for Consumer AI and Crypto Apps
Thursday 12 Nov | 11:00 AM UTC | Live on Google Meet
Most consumer AI and crypto apps don’t fail because the product is bad.
They fail because the growth engine was never built.
You launch to a thin waitlist. One viral post gives you a week of signups. Then signups flatten, churn climbs and MRR never gets going.
This is a live working session on the playbook that fixes it, from first signup to compounding monthly recurring revenue.
What you will leave with
A waitlist plan that treats signups as demand, not a spreadsheet of emails
A launch sequence across creators, communities and social, with shareable moments built into the product
The retention, onboarding, pricing and paywall tests that turn free users into paying subscribers
The few metrics that show whether MRR is compounding or just being bought
The session
1. Build the waitlist
Position the product before it ships. Use referral loops and gated access so signing up feels valuable, and qualify early users so the people you let in are the ones most likely to pay. This decides whether launch day starts with a crowd or an empty room.
2. Launch it so it spreads
A strong launch is sequenced, not just loud. How to stage the reveal across creators, communities and social, how to design shareable moments into the product, and how to turn a burst of attention into activated users. Most apps lose their best traffic in the first session. We show where, and how to stop it.
3. Grow after launch week
The real work starts once launch week is over: retention loops, onboarding fixes, pricing and paywall tests, and lifecycle campaigns that turn free users into paying subscribers and keep them subscribed. Plus the metrics that show whether MRR is real.
Who this is for
Founders and growth leads building consumer AI or crypto apps who want predictable recurring revenue
Teams with a product in market and a leaky funnel between signup and paid
Operators planning a launch who want a waitlist-to-MRR plan before going live
Your host
Julian Stafford, CEO of Surgence Labs. Julian helps teams design viral, sticky, converting funnels, campaigns and systems, then launch them through a network of communities and creators.
Connect with Julian: Website | LinkedIn | X | Instagram
About Surgence Labs
Surgence Labs is a go-to-market studio. We design the funnels, campaigns and systems, launch them, and plug them into our distribution network of communities and creators to bring in users and capital. 200+ clients.
Follow Surgence: Website | X | LinkedIn | YouTube | Instagram
Join our public Telegram channel: t.me/surgence
Register to get the join link and reminders.