Webinar: How to Dominate Search Discoverability - SEO / GEO / Reddit
About Event
How to Dominate Search Discoverability: SEO, GEO, and Reddit Your project ranks nowhere when people search the category. AI answer engines recommend competitors and skip you entirely. The Reddit threads shaping your reputation are happening without you. This webinar walks through the discoverability system that makes a project the answer search engines, AI models, and Reddit all return.
Agenda:
SEO: Owning the Searches That Matter Ranking for the queries your users and investors actually type. Technical foundations, content that compounds, and the structural moves that take a project from invisible to page one. Where crypto sites quietly lose every ranking they should win.
GEO: Getting Cited by AI Answer Engines Why ChatGPT, Claude, and Perplexity skip most crypto projects. What makes a project legible and verifiable to a model, and how to build the corroborated footprint that gets you recommended without anyone prompting it. The gap between a great narrative and a narrative a machine will repeat.
Reddit: Winning the Layer That Feeds Both Reddit threads rank in search and feed the models. How to show up in the communities that shape both, in a voice that reads as credible rather than promotional. Turning organic sentiment into a discoverability asset.
Who Should Attend:
Founders whose projects don't surface when people search the category. Marketing leads pouring everything into X and Discord while search and AI go unmanaged. Growth operators who want a repeatable discoverability system instead of scattered one-off posts.
Speaker: Julian Stafford (Ruthy) Co-Founder & CEO, Surgence Labs. Former Deloitte, GTM and Product Owner at Neara (Unicorn). Built Surgence into a full-stack GTM studio that has served 200+ protocols.
Surgence Labs:
Surgence Labs is a full-stack go-to-market studio for blockchain and DeFi companies. Headquartered in Dubai with 40+ in-house specialists across strategy, creative, development, and distribution, we operate as an embedded growth function rather than a traditional project-based agency. We work with protocols backed by a16z, Binance Labs, Polychain, and Kraken Ventures, building the distribution infrastructure and retention systems that turn technical innovation into sustainable adoption.