Unpitch Fossil Fuels: A Creative Challenge for the Planet
Are you a creative looking to take a stand and shape the future of the industry? Join us for Unpitch Fossil Fuels: A Creative Challenge for the Planet, a hands-on competition where teams of creatives will develop and pitch bold campaigns to persuade leading brands to commit to fossil-free marketing by signing the Clean Creatives pledge.
The brief: Design a campaign to ask brands to sign the Clean Creatives pledge.
When agencies help fossil fuel clients with misleading campaigns, they make it harder for consumers to identify brands making genuine investments in climate action. There’s no shortage of marketing and ad agencies out there that do align with what you want to do, so why hire one that works with fossil fuel companies?
Many brands are changing ‘businesses as usual’, using their companies as a force for good. We know these brands take care to practice their values and know that the suppliers they use matter, and that extends to creative and marketing services.
How would you design a campaign to make that ask? Working in teams, creatives will tackle a brief and present their best idea to our judges. We’ll have creative directors and strategists from Clean Creative pledged agencies there, working with teams punching up ideas on the spot. This isn’t just another networking event — it’s a chance to flex your creative muscles, connect with values-aligned professionals, and see your work produced.
Special Guests: Pitch Team Leads and Judges
Laura Burch, Founder and Managing Partner, Work & Class
Omid Faramarzi, Account Director, Lucky Generals
Ed Fletcher, Co-Managing Director, Shape History
Sheeraz Gulsher, Co-founder, People Like Us
Adrian Ma, Founder & Partner, Fanclub PR and Humankind Comms
Ben Peers, Founder & Creative Director, GOOD EYE
Cat Roehricht, Freelance Creative Director
Bethany Smith, Copywriter, GOOD Agency
When & Where
📍 Shape History - The Social Impact Communications Agency, London (exact address will be shared after your registration is approved)
📅 Saturday, 22nd November, 12:30-4:30. Doors open at noon.
How to Apply
Spots are limited! Apply by submitting:
✔️ A link to your portfolio or LinkedIn
✔️ A short response (100 words or less) to: Why do you want to be here and "unpitch" fossil fuels?