Fintech Fringe Festival - Brand Workshop - Fame Beyond Features
Please note event postponement because of transport strikes. New date: Monday 20 October 2025. See message from organiser here: http://bit.ly/46oYrUK
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Brand Workshop: Fame Beyond Features
Hosted by Thumbcorp
Please note: This session is open only to Fintech Fringe Festival ticketholders and operates on a waitlist basis. You’ll be notified ahead of time to confirm your place.
Purchase your festival tickets here: https://bit.ly/4lwN7dK
In a world where fintech products increasingly look and feel the same, your brand is the only sustainable differentiator.
Join us for a high-impact masterclass designed to help scaling fintechs move beyond product parity and build brands that win market mindshare - not just market share.
This masterclass blends sharp insight, interactive exercises, and high-energy group work to reframe how you think about growth in commoditised markets. You’ll leave with a practical, brand-led go-to-market strategy built around a single “fame idea” that your competitors can’t replicate.
This session is crafted for founders, C-suite leaders, CMOs, and product heads who want to embed long-term fame into their growth strategy.
Expect provocative thinking, real-world case studies, and exercises that move you from theory to execution in under two hours.
Session Key Takeaways:
Fame vs. Features: Why brand salience beats product parity - and how to win the 95/5 battle for attention.
Positioning Beyond the Function: How to uncover emotional gaps and underserved audiences.
The Fame Idea: Define the single idea you’ll own in the minds of your market.
From Hypothesis to Activation: Build a minimum viable fame campaign that could stop your investors from walking away.
From Hype to Longevity: How to embed brand fame into both short-term wins and long-term strategy.