​​If your positioning is unclear, your growth is capped.

​How the session will be run:

​We will start at 10:30am sharp. Please feel free to come from 10am, grab a coffee and say hi :)

​It will be a small, hands-on workshop at Epicenter, limited to around 20 people, designed to be practical rather than theoretical.

​
Please bring your laptop, you’ll be working throughout.

​We’ll start by breaking down some of the most common positioning mistakes companies make.

​From there, I’ll walk you through a clear positioning framework and we’ll build your positioning in real time. Together, we’ll work through:

• ​Your product category

• ​Your core use case

• ​Competitive alternatives

• ​The real customer problem you solve

• ​Your differentiated way of solving it

​By the end, you’ll have a clear positioning statement you can actually use, not just notes.

​We’ll also select one or two attendee websites and do a live teardown, showing how strong positioning translates directly into homepage messaging that makes sense to customers.

​Who’s Lilly?

​She's had 12+ years leading growth and marketing inside early-stage startups.

• ​The first marketing hire multiple times

• ​Head of Growth & Marketing, scaling teams from zero → millions

• ​Marketing leader behind companies that hit hundreds of millions in enterprise value

• ​Inside startups as they raised, pivoted, scaled, and were acquired

​Lilly has seen the same pattern across every company:
Without strong positioning, everything else breaks.

​This workshop shows you how to fix it, fast.

​If your growth feels slow, confusing, or random, this workshop will show you why and how to fix it.