From Unknown to Unforgettable: Building a Marketing Engine That Drives Growth
Location: To be confirmed. Details will be shared closer to the event.
Is your marketing built for the shifts already underway?
The B2B marketing playbook is changing. Content marketing, SEO and paid media have delivered reliable results for years, but AI is reshaping how buyers discover vendors, buying decisions are increasingly made before prospects ever contact sales, and privacy changes are making traditional attribution harder.
For technology CEOs, these aren’t simply marketing challenges. They affect how your company creates demand, reaches buyers and invests in growth.
Join Marc Bitanga, Founder of Persuasive, for a candid look at what’s changing in technology marketing and growth, and what CEOs and founders need to be thinking about as they build and scale their companies.
Marc will examine the shifts already underway, which traditional marketing tactics are losing their edge, and what these changes mean for technology companies where CEOs and founding teams often play a direct role in marketing and growth. Attendees will leave with a clearer understanding of the marketing challenges they may already be experiencing, the strategic questions they should be asking, and where to focus their marketing efforts next.
Keynote Speaker
Marc Bitanga, Founder, Persuasive
Marc is the founder of Persuasive, a B2B consultancy that makes B2B SaaS products easy to understand and buy. His premise is simple: clarity is the fastest growth lever a company has, and most teams are losing deals to confusion, not competition. Over 20+ years, Marc has built and led marketing across B2B enterprises and startups. He spent eight years at SAP, established the digital analytics functions at EA Sports, led digital marketing at Ritchie Bros., and led a 20-person international team at Hootsuite as it grew from $50M to $150M ARR. He later ran marketing at ScalePad, AfterShip, and Spexi, landing national coverage including Bloomberg. And co-founded a performance agency that had clients such as Destination BC and Kal Tire before exiting.