From Idea to Impact: a Deep Dive for Innovation Mastery
Stop Dreaming. Start Disrupting.
🌍 The Challenge
In today’s fast-paced world, incremental improvement is no longer enough.
True competitive advantage comes from strategic innovation — the ability to transform, not just optimize.
🧭 The Solution
Join our event and learn how to embed innovation deep into your organization’s DNA.
Move beyond theory to practical tools and frameworks used by top innovators and business leaders.
🌟 Who should attend?
Whether you’re a manager, entrepreneur, or innovator, this course gives you a clear roadmap to turn ideas into measurable business impact — fast.
🎯 What You’ll Gain
Join Dr. Adina Săniuță for a high-intensity session designed to strip away the theory and give you the "Innovation Essentials." We are condensing years of academic expertise and corporate success into a sharp, actionable roadmap.
What we will cover:
Quickly distinguish between mere creativity and high-impact transformation.
A lightning overview of McKinsey’s Three Horizons and Lean Startup principles.
Real-World Inspiration – Gain insights from innovators who’ve turned bold ideas into success stories — from tech disruption to crafting a premium gelateria that became a landmark on Bucharest’s Calea Victoriei, featuring:
🍦 Adnana Popa, Co-founder Velocita
💬 Răzvan Costache - Director of Innovation for Bitdefender’s Consumer Division (B2C)
Trainer:
Adina Săniuță holds a PhD in Marketing and is a university lecturer at the Faculty of Management, SNSPA, where she also coordinates the Master's program in Management and Digital Innovation. Additionally, she serves as the President of the faculty's Advisory Board. Beyond her academic role, Adina possesses vast entrepreneurial and marketing experience, gained in both national and multinational companies.
Guests:
Adnana Popa - Adnana Popa is the co-founder of Velocità, a premium gelateria that has become a landmark on Bucharest’s Calea Victoriei, and founder of Sago Finance, a strategic advisory firm specializing in alternative investments.
With a background in banking, Adnana transitioned into entrepreneurship, embracing the challenges and setbacks along the way. She had a vision in 2019 to bring a premium gelato experience to Bucharest’s historic Calea Victoriei. Launched during the challenging times of the pandemic in 2020, Velocità quickly became synonymous with quality and innovation, expanding to eight locations within a short span. Adnana’s hands-on approach, from perfecting the product to scaling operations, reflects her deep commitment to building a brand that resonates with her clientele.
Răzvan Costache - Razvan Costache serves as Director of Innovation for Bitdefender’s Consumer Division (B2C), leading product development and digital transformation initiatives since joining the company over 13 years ago. A former journalist turned tech professional, Razvan combines communication expertise with technical acumen to pioneer AI-driven cybersecurity solutions like Scamio, Bitdefender’s advanced scam detection system. His work focuses on countering emerging threats through machine learning and behavioral analysis, helping position Bitdefender as a global leader in consumer protection. As a member of the Global Anti-Scam Alliance Advisory Board, Razvan contributes to international fraud prevention strategies while advocating for Romania’s transition from tech outsourcing to product innovation leadership. He emphasizes talent development through Bitdefender’s internal training programs, addressing skill gaps in specialized fields like AI security. He frequently speaks at industry events about deepfake threats and social engineering trends, sharing his expertise in the cybersecurity landscape.