The Half-Life Problem: Your Members Are Decaying on Schedule

​Join us for an insightful session with Jillian Bejtlich, Director of Community + Developer Advocacy at Tines, as we rethink a common assumption in community: that disengagement is always a problem to solve.

In B2B and SaaS communities, engagement naturally changes as members become more confident and self-sufficient. Jillian will introduce the half-life model, a framework that reframes this decline not as failure, but as a predictable lifecycle you can design around.

Key takeaways for you:
💡 Redefine community health: understand what healthy engagement looks like at each stage of the member journey instead of measuring success through forever-retention.
⏳ Make the most of the engagement window: learn how to create and capture value while members are most active and motivated.
📊 Measure the metrics that matter: discover why traditional retention metrics may be telling the wrong story — and what to measure instead.

Event date/time:
🗓️ Wednesday, August 26
🕓 4:00 PM BST / 11:00 AM EDT

This session is part of the Talks & Pros Series from Led by Community, hosted by Francisco Opazo.

We're excited to have Gainsight as our sponsor — supporting community teams worldwide with tools to build connection, engagement, and growth.