Turning Members into Storytellers: Unlocking the Power of Peer-Led Content

​Join us for an inspiring session with Beth Saunders, Senior Community Manager at Amplitude, as we explore how peer-led storytelling can strengthen communities. Beth will share lessons from How I Amplitude, a webinar series that amplifies customer voices and highlights real-world journeys, showing how member stories build trust, spark learning, and make complex ideas relatable.

​Whether you’re looking to empower members, scale engagement, or create a community where everyone feels connected and heard, this session will provide practical strategies to identify, support, and celebrate storytellers.

​Key takeaways for you:
💬 Why peer stories resonate – understand the unique power of member-led content compared to brand-led messaging.
🧠 Spot and support storytellers – learn how to identify strong voices and give them the tools to shine.
🚀 Scale storytelling across formats – discover practical ways to extend stories through webinars, events, and written content.

​This session is ideal for community managers, customer success leaders, and anyone looking to empower members to share their experiences and amplify community impact.

​Event date/time:
🗓️ Wednesday, February 11, 2026
🕓 4:00 PM GMT / 11:00 AM EST

​This session is part of the Talks & Pros Series from Led by Community, hosted by Nicola Earle.

​We’re excited to have Gainsight as our sponsor—supporting this series and empowering community teams worldwide with tools to build connection, engagement, and growth.