How to Attract, Keep, and Reward your Co-Founders, Advisors, NEDs and Employees

​Building a strong founding and advisory team is one of the most critical drivers of startup success — but getting the structure right isn’t always straightforward.

​From equity splits to advisor incentives and vesting agreements, early decisions can shape your company’s long-term stability.

​In this session, we’ll break down how to:

• ​Attract the right co-founders, advisors, NEDs, and early employees

• ​Keep them motivated and aligned

• ​Structure relationships, incentives, and agreements with confidence

​Agenda

​🔹 20 mins — Sam (Founder Catalyst): Funding & Equity Structuring
A practical walkthrough of:

• ​Allocating equity to co-founders and advisors during funding rounds

• ​Key SEIS considerations

• ​Share option schemes for co-founders, advisors, NEDs, and employees

​🔹 20 mins — Trish (SuLe): Legal Foundations Every Founder Should Know
Covering the legal essentials, including:

• ​Approaches to allocating funding and equity

• ​Custom vesting agreements for co-founders and advisors

• ​Co-founder agreements, responsibilities, and safety mechanisms

• ​When legal guidance becomes crucial

​🔹 20 mins — Live Q&A
Your chance to ask Sam and Trish anything about equity, legal structures, and team building!