The Repeat Customer Playbook: Get Non-Subscribers Coming Back Sooner
Most DTC operators assume their subscription program is doing the heavy lifting on repeat revenue. The data says otherwise.
The best subscription programs in the world still leave most repeat revenue on the table. These are mainly one-time buyers who come back on their own, lapsed customers who return months later, and casual repeat purchasers who never sign up for a cadence. Until recently, there was no tool built specifically for those buyers. There is now.
On June 10, three perspectives on the same shift come together for one conversation:
Ronak Shah, CEO & Co-Founder of Obvi ($100M+ health & wellness brand)
Jay Myers, Co-Founder of Bold Commerce (powering subscriptions on Shopify since 2014)
Paul Chambers, Co-Founder & CEO of SubSummit (North America's largest D2C subscription conference)
Together, they'll unpack how DTC brands like Obvi, BUILT Bar and more are combining AI reorder predictions with their subscriptions program using rePete, the world's first smart and friendly AI reorder agent. Not to replace subscriptions, but to capture the repeat revenue subscriptions were never going to reach.
Here's what you'll learn:
Why some customers will never subscribe: and the specific reason even the best-run subscription programs will never convert them
The shift from scheduled to predicted commerce: and why Paul Chambers (SubSummit) believes this is the most important change in DTC retention since subscriptions themselves
How Obvi is using AI reorder nudges alongside its subscription program: and the specific moments in the customer lifecycle where reorder predictions are outperforming subscription flows
The BUILT Bar result that surprised everyone: how their reorder revenue grew 4x faster than their subscription revenue in 60 days, without cannibalizing a single subscriber
You'll leave with a clear picture of how predicted commerce works and a practical framework for adding commission-based reorder revenue to your store, all without disrupting anything you've already built.
This is for DTC operators and retention marketers who know there's more repeat revenue on the table than their current stack is capturing (and want to know exactly where it is and how to get it).
Register free to save your spot!