Ninyes Resale Webinar: You’re already handling B-stock. Here's how to easily make it earn more.
Chances are you're already doing something with your B-stock and samples.
However, there's a difference between handling excess inventory and actually making it work for you easily; generating real revenue, reinforcing your brand, and building a resale channel you control.
We're hosting a free 45 minute online session on April 23 (15:00–15:45 CET) where we share how some brands are doing exactly that, what's working and what the numbers look like.
You’re already handling B-stock. Here's how to easily make it earn more.
April 23 · 15:00–16:00 CET · Online · Free
The secondhand market isn't a fringe channel anymore. Consumer behavior has shifted, secondhand is becoming part of how people build relationships with brands they trust.
And with new EU ecodesign rules (ESPR) coming into force this July, the direction of travel for the whole industry is set, regardless of where you are today.
The brands ahead of this aren't the biggest ones. They're just the ones who decided to do it properly.
In this session:
Mikko Siukosaari, CCO & Co-founder of Ninyes, opens with a look at where the industry is heading — what's changing, what ESPR means in practice, and why the brands getting ahead of it are already seeing the upside.
Fredrik Ekström, founder of Above The Clouds and one of Scandinavia's leading voices on consumer futures, shares findings from The NXT Consumer Report — a study of 3,800 respondents across Germany and the Nordics. His session unpacks how secondhand is reshaping value, trust, and what it means for brands to stay relevant in a circular economy. Grounded in data, not trend-speak.
Therese Lyander, Country Manager at Ninyes, walks through real results from brands including Vibae, Embassy of Bricks and Logs, and Dedicated — actual numbers from B-stock and sample flows: conversion rates, sell-through, revenue impact.
Then we open it up for Q&A.
Date: April 23
Time: 15:00–16:00 CET
Format: Online
Language: English
If you want to see what a properly run resale channel actually looks like, and what it's worth, this is a good 45 minutes to spend.