US GTM for Founders: Designing a Sales Motion That Works in the US
About the Session
This founder‑only session is designed for founders who are building or scaling B2B sales in the US and want clarity before committing to hiring, outbound scale, or large GTM investments.
Many founders are able to close their first few US customers through referrals, inbound interest, or personal networks. The real challenge begins when they try to make this repeatable. Outbound feels inconsistent, targeting feels unclear, and early sales hires often struggle because the underlying GTM decisions were never clearly made.
This session focuses on the fundamentals of US GTM from a founder’s perspective. The emphasis is on how US B2B buyers actually think and buy, how founders should define and prioritize the right market, and how to design an early sales motion that works before scaling people or channels. This is not a tactical sales or script‑based workshop. The goal is to help founders reduce trial and error and make better GTM decisions early.
The session is intended for startup founders and founders of mid‑size companies planning to enter or scale in the US, who personally own GTM and revenue outcomes. It is not designed for sales teams, agencies, or consultants.
What We’ll Cover
• How US B2B buyers discover, evaluate, and decide on vendors
• Defining a sharp US ICP and why most founders get this wrong initially
• TAM, SAM, and SOM as decision tools, not theoretical exercises
• Choosing the right early growth engine for the US instead of running everything at once
• Designing a focused target account list that supports prioritization
• Founder‑led sales vs early sales hiring and what should come first
• When outbound works in the US, when it doesn’t, and common founder mistakes
• Building the right credibility and proof expectations for US buyers
About the Host
20+ years of experience driving B2B growth across global markets, with deep expertise in US market entry and GTM sales motion design.
Has led account acquisition generating USD 3–4M in year‑on‑year revenue across the US and European markets, helping companies move from first US deal to a scalable, repeatable revenue engine.
Brings hands‑on exposure across Healthcare, Retail, Manufacturing, BFSI, Logistics & Supply Chain, and IT through active participation and exhibitions at global industry conferences.
Works closely with founders as a fractional sales leader, focused on practical GTM execution and measurable outcomes rather than theory.