Cracking TikTok & Creator Commerce with Bryan Rangel of Cruva
Join us inside Social Collective for a deep dive into the future of creator-led commerce with Bryan Rangel, Head of Partnerships Cruva.com and former TikTok Shop employee.
Bryan has seen the ecosystem from both sides: building tools for brands and creators at Cruva, and working behind the scenes at TikTok helping shape how social commerce actually works. In this session, he’ll break down what’s working right now for brands, agencies, and creators who want to win on TikTok and beyond.
We’ll cover:
What Cruva is and how it plugs into the creator economy
How to structure creator campaigns that actually drive sales, not just views
What Bryan learned at TikTok about performance, content, and the algorithm
How brands can use data, creator relationships, and content systems to scale
Real examples, best practices, and mistakes to avoid
Perfect for:
Brands selling on TikTok Shop, Shopify, or Amazon
Agencies running creator/UGC programs
Creators who want to understand how top brands think and choose partners
Bring your questions — we’ll leave time at the end for live Q&A with Bryan (https://www.linkedin.com/in/bryanrangel/)
RSVP now to save your spot — limited seats, and this one will fill up fast.
What is the SocialCollective.io a community for TikTok Sellers!
We’re a community built by leaders who’ve scaled some of the most recognized brands on TikTok Shop:
Will August – Founder of Outlandish ($500M+ TikTok Shop sales)
Jasper Knitel – Founder of Social Army (largest creator network on TikTok)
Desiree Shank – Former Shopify early hire + DTC growth strategist
Trusted by brands like: OPositiv, Physician’s Choice, Goli, Bloom, Dude Wipes, Crocs + more.