Where GTM Is Heading: Hire, or automate?
Hire, or automate? Where GTM is heading
For heads of sales, revenue and growth deciding who to hire next, and what to hand to an agent.
Grow the team, or get more out of the one you have? It's the question on every revenue leader's desk this year. Tonight two operators who answer it for a living take it on.
The panel
Amelie V. Lauber, Senior Leader Conversational Revenue & Inbound, Personio
Her team put an AI agent on Personio's front door. It qualifies and routes inbound worldwide, and she is still hiring SDRs to work next to it.
Julius Göllner, founder, ARRtist
He has looked inside 70+ SaaS revenue teams and brings 300 DACH revenue leaders together at Revenue Royale. His take: most GTM teams have a system problem, not a tool problem.
Opening: the LinkedIn Ads loop
Bogdan Liutic, founder of CR8, shows the GTM loop he runs instead of adding headcount: a signal-built account list, LinkedIn ads to exactly that list, and warm human follow-up to whoever engages. It's the playbook he published in Growth Unhinged a couple of weeks ago.
What we'll get into
Which GTM roles to hire in 2027, and which to stop hiring
What goes to an agent, what stays human, and who owns it
How a buying signal reaches the right rep the same day
What holds up under GDPR in Germany
Then the finals
100 builders spend the day building signal agents. The best teams demo live. If you're hiring GTM engineers, this is the room. If you want to participate join the hackathon.
Schedule
18:00 Doors
18:30 The LinkedIn ads loop · Bogdan Liutic, CR8
18:45 Panel: Hire, or automate? with Amelie and Julius
19:20 Finals and prizes of our hackathon
19:40 Food, drinks, networking
20:30 Close
Free. Seats by approval, with priority for people who lead sales, revenue, growth or GTM teams.
Brought to you by Bella&Bona and Co-Learning Club, with Apify and n8n.
Photos and video may be taken at this event. If you'd rather not appear, just tell a host when you arrive.