Perfect Timing, Terrible Copy: Fixing the Signal-to-Message Breakdown
It’s never been easier to know when to reach out — and never harder to know what to say.
In this live session, Scott Leese (CEO & Founder of Scott Leese Consulting & CEO of Surf and Sales) and Florin Tatulea (Head of Sales Dev @ Common Room) break down how to combine different signals and messaging frameworks so your outbound actually connects (and converts).
As intent and third-party signals flood every inbox, most teams sound the same.
The real advantage now?
Knowing how to pair those external signals with the first-party insights only you have — from conversations, communities, and customer data — to craft messages that actually land.
Join this session on:
✅ The difference between a real signal and a fake one (and how to tell fast)
✅ The “signal strength scale” — ranking which buying cues matter most
✅ Why over-automating your outreach could be your biggest risk
✅ Creative, tactical ways to use data and context to stand out in a sea of sameness
This isn’t another AI hype webinar.
It’s a wake-up call for GTM teams who want to stop blending in — and start turning the right signals into the right stories.
👉 Register now to see this conversation in real time from experts in the space!