Perfect Timing, Terrible Copy: Fixing the Signal-to-Message Breakdown

​Even the best buying signals fail to move pipeline without the right words.

​In this live session, Scott Leese (CEO & Founder of Scott Leese Consulting & CEO of Surf and Sales) and Florin Tatulea (Head of Sales Dev @ Common Room) break down how to combine different signals and messaging frameworks so your outbound actually connects (and converts).

​Find out where most teams drop the ball, how to translate signal context into sharp openers, and the fastest ways to tighten talk tracks without rebuilding your whole playbook.

​What You’ll Learn:
✅ Diagnose the miss: Why good signals + weak words = stalled conversations

​✅ Signal → sentence: Turn buying cues into relevant, high-impact openers

​✅ Plays that carry: Build multi-step sequences that compound relevance

​✅ Teardowns & templates: Real examples, rewritten live—steal the formats

​✅ Quality over noise: Measure message–market fit beyond reply rate

​👉 Register now to see this conversation in real time from experts in the space!