Gamification: The Magic Behind Great UX - Javier Vicente

​Gamification Session with Javier Vicente Herrera

​Join us tomorrow for an in-depth session on gamification led by Javier Vicente Herrera, Product Designer (UX & UI) and Gamification Expert.

​Javier will start by sharing his background and experience, followed by a deep dive into the power of gamification, why it often feels intimidating, and how motivational design, especially intrinsic motivation, can transform user experiences.

​We’ll walk through the key steps to build a successful and engaging onboarding process:

• ​Understanding your users through models like RAMP, HEXAD, and insights from Andrzej Marczewski

• ​Designing with your player in mind using tools such as the Periodic Table of Gamification Elements and the Gamification Inspiration Cards Toolkit

• ​Aligning player needs with your business goals

• ​Testing, gathering feedback, and iterating

​Javier will also present a detailed onboarding analysis of Hogwarts Legacy, including:

• ​The flow of the experience

• ​Game elements used in the onboarding

• ​How storytelling enhances engagement

• ​The balance between player goals and business goals

​As a bonus, he’ll break down how Pokémon Legends: Z-A disrupted its own flow during onboarding and what we can learn from it.

​📍 Venue: Dogpatch Labs
🎯 Topic: Gamification
👤 Speaker: Javier Vicente Herrera – Product Designer (UX & UI) & Gamification Expert