Founder Workshop Series: Generate Pipeline. Not Burn! B2B Marketing Strategies of 2026
SVB Startup Banking and Escalon Services are bringing back the Founder Workshop Series and this one is all about what's actually working in 2026.
We tapped Andrew Lee Miller of Growth Expertz to come share what the best B2B founders are doing right now to generate pipeline without burn.
90 minutes. Real talk. No sales pitch
This is a Workshop for B2B founders who want the inside look at what other successful founders are doing in 2026 to drive revenue and keep burn in check.
Built for founders who've already closed institutional Seed or Series A funding and are ready to level up their GTM.
Spots are capped at 20. Priority goes to SVB and Escalon clients.
🌯 Catered lunch by Chipotle.
Additional details below:
What You'll Learn
Most startup marketing fails not because of lack of effort but because founders focus on the wrong channels at the wrong time. Andrew will break down the 3 highest-leverage growth strategies working right now for B2B startups, so you can generate pipeline without wasting time or budget.
1. Modern Outbound That Actually Works Warm outbound, signal-based prospecting, and messaging frameworks that book meetings without paid ads or spray-and-pray blasts.
2. LinkedIn as a Founder-Led Growth Engine Why LinkedIn is still the highest ROI B2B channel and the content strategy, formats, and distribution moves most founders miss.
3. Generative Engine Optimization (GEO) How to show up when buyers search in ChatGPT, Perplexity, and AI-powered tools and how to own your category before your competitors figure this out.
Format 90-minute Lunch & Learn, tactical, interactive, and high-signal. Includes live examples, proven frameworks, and a Q&A. You'll leave with actions you can implement the same week.
The Speaker: Andrew Lee Miller is a startup GTM veteran, who in the past 15 years has driven 3 seed-stage startup exits for a total of over $200M, consulted for more than 100 startups (Retention.com, Tinder, Different, Nebula) and authored multiple best-selling startup marketing books. He is the founder of fractional growth agency GrowthExpertz and host of The Funded Now What?! Podcast.
Andrew’s Linkedin: www.linkedin.com/in/andrewstartups
Andrew’s Website: www.andrewstartups.com
GrowthExpertz Website: www.growthexpertz.com linkedin.com/in/andrewstartups
Full Agenda
1. B2B Lead Gen & Outreach — Modern Outbound That Actually Works
Why traditional outbound is broken and what replaced it
The new model: warm outbound + signal-based prospecting
Messaging frameworks that convert without sounding like spam
How to generate meetings without paid ads
Building a repeatable outbound engine your team can run
2. LinkedIn Content Marketing — Founder-Led Growth Engine
Why LinkedIn remains the highest ROI channel for B2B
Founder-led content strategy frameworks that build authority
How to generate inbound demand through consistent presence
Content formats that drive both engagement and pipeline
Commenting and distribution strategies most founders overlook
3. Generative Engine Optimization (GEO) — The Future of Search
What GEO is and why it matters for B2B discoverability right now
How AI tools like ChatGPT and Perplexity decide which companies to surface
The intersection of traditional SEO and AI-era discoverability
Content strategies that get your brand referenced by LLMs
How to own a category in AI-driven search before your competitors do
Sponsors:
Silicon Valley Bank (SVB), a division of First Citizens Bank, is the bank of some of the world’s most innovative companies and investors. SVB provides commercial and private banking to individuals and companies in the technology, life science and healthcare, private equity, venture capital and premium wine industries. SVB’s parent company, First Citizens BancShares, Inc. is a top 20 U.S. financial institution with more than $200 billion in assets. First Citizens Bank, Member FDIC.
Escalon Services delivers comprehensive back-office solutions including accounting, finance (CFO)HR, payroll, and tax services that help growing companies scale efficiently without administrative burden. Their integrated approach and tech-enabled platform have supported over 20,000 of startups and SMBs across the globe, allowing founders to focus on core business growth while ensuring operational excellence.