

AI & Avocados: Retail Leaders Breakfast at NRF by Vercel, Stripe, Contentful, Orium and Fluent
Start your NRF morning with an energizing breakfast and conversation hosted by leaders from Vercel, Stripe, Contentful, Orium, and Fluent.
Join us for a warm, energizing start to a cold NYC morning, and a look at the future of digital commerce.
09:30 - 10:00am: Check in, Breakfast
10:00 - 10:30am: Agentic Commerce Panel
10:30 - 10:40am: Customer Experience Session
10:40 - 11:00am: Mingling, and more coffee
Enjoy a premium breakfast spread and open coffee bar as you connect with peers and retail innovators.
Following breakfast, we’ll host a fast-paced 30-minute lightning panel starting at 10am with executives exploring how AI and agentic experiences are unlocking new levels of personalization, performance, and revenue impact.
Panelists:
- Jaime Sorgente — Enterprise GTM, Vercel
- Ashye Marcus — Global GTM Industry Lead, Retail, Stripe
- Jason Cottrell — Founder, Orium
- Caitlin McCulloch — VP, Performance & Growth Marketing, Contentful
- Jamie Cairns — Chief Growth Officer, Fluent
Shortly after the panel, Nick Masi, Sr. Director of Store Operations at Lowes, joins us to discuss how Lowes implements AI into their customer experience in shopping isles.
About Vercel
Vercel provides the infrastructure and developer tools to build and deploy fast, personalized, and scalable storefronts. Global retailers like Under Armour, Callaway, Bombas, E.L.F, and Warby Parker trust Vercel to power their frontends.
About Stripe
Stripe provides trusted comprehensive financial infrastructure for brands and retailers looking to grow conversion and revenue, power agentic commerce, and unify payments across channels.
About Contentful
The leading digital experience platform helping you to meet your growing demand for engaging, personalized content at scale. We enable dynamic personalization, automated content delivery, and real-time experimentation, powering next-generation digital experiences across the globe.
About Orium
Orium builds adaptive systems that help enterprise brands move faster and stay ahead. By bringing together data, content, and commerce, we create experiences designed for collaboration between people and intelligent agents— helping our clients work more efficiently, move faster, and gain a long-term competitive edge.
About Fluent Commerce
Fluent Commerce is a global software company specializing in AI-agent ready distributed order management. Gain real-time inventory visibility, advanced fulfillment optimization, improve customer retention and more. Fluent Commerce is trusted by leading global brands like L’Oréal, ALDO Group, Prada, and JD Sports.
About Lowes
Lowe's is a FORTUNE® 100 home improvement company serving approximately 16 million customer transactions a week, with total fiscal year 2024 sales of more than $83 billion. Lowe's employs approximately 300,000 associates and operates over 1,700 home improvement stores, 530 branches and 130 distribution centers.