Build what people truly need: A practical Jobs-to-be-Done workshop (Online)
Building something new, or growing something that already works, often comes with a lot of open questions about what to focus on next.
Many founders talk to users, collect feedback, and review data, yet still feel unsure about which problems really matter and which ideas are worth building.
Jobs-to-Be-Done helps you understand why people choose one solution over another, so you can see your product or service from the customer’s point of view and make decisions with more confidence.
In this practical workshop, you will learn how to ask better questions in user interviews, notice patterns behind customer decisions, and use what you learn to guide product or service choices in a more grounded way.
This session is designed for startup and scale-up founders, product managers, and designers, as well as anyone who is building something for people and wants to make thoughtful, informed decisions.
You do not need any prior experience with Jobs-to-Be-Done, and we will keep the session clear, practical, and focused on real examples rather than theory.
The goal is simple: to help you feel more confident about what to build next, before you invest months of time and energy into something that does not truly serve your customers.
If you would like a gentle introduction before joining, I recently had a conversation with Bob Moesta, one of the people behind Jobs-to-Be-Done, about how the framework came to life and how teams use it in real situations.
You can watch the conversation here:
https://bit.ly/437qJSe