Travel and Hospitality Leaders' Lunch & Learn
Join Us for an Exclusive Lunch & Learn Session
Travel and Hospitality Leaders' Lunch & Learn
The Ortus Club, together with our Host, invites Data, Digital, Customer, and Commercial leaders across the travel and hospitality industry to join us for an intimate Lunch & Learn Session at the W San Francisco on Tuesday, 2nd June. Expect a stimulating, closed-door conversation with a select group of senior peers — complemented by a live demo, expert facilitation, and the kind of candid, off-the-record dialogue that simply doesn't happen at conferences.
The Topic
Beyond the Search Bar: How Agentic Commerce Is Rewriting Travel and Hospitality
The way travellers discover, evaluate, and book experiences is undergoing a fundamental shift. Agentic commerce — where AI acts on behalf of the consumer rather than waiting to be searched — is bypassing traditional OTA and metasearch layers entirely, interfacing directly with supplier APIs. For travel and hospitality brands, this isn't a distant disruption: it is already rewriting the rules of visibility, conversion, and loyalty.
Brands that lack clean, accessible inventory and pricing data risk becoming invisible in this new ecosystem. Those that are prepared, however, have an extraordinary opportunity to establish a durable competitive moat through intent-driven personalisation delivered at scale — where every interaction is shaped by an individual's history, intent, and real-time context, not broad user segments.
In this session, we will explore what it means to architect for the agentic era — and what your organisation needs to have in place today to remain competitive tomorrow. A live demonstration will show how leading travel and hospitality brands are already achieving this in practice.
Discussion questions will include:
How prepared is your organisation for a world where AI agents — not human searchers — are your primary distribution channel?
What does "clean, accessible data" actually mean in practice, and where are the biggest gaps in your current architecture?
As personalisation moves from segmentation to individual intent, how do you balance scale, speed, and brand consistency?
The Session
12:00 PM — Arrival of guests
12:30 PM — Welcome address by The Ortus Club
12:35 PM — Opening address by The Host
12:40 PM — Introduction of participants
12:45 PM — Discussion instigated by the moderator and continued by the group
2:30 PM — Discussion brought to a close
2:35 PM — Guests encouraged to continue networking
Who Should Be in the Room
This session is designed for senior leaders in travel and hospitality who are grappling with the commercial and technological implications of AI-driven distribution. We bring together a deliberately small group of peers to ensure every voice is heard and every conversation is substantive.
Relevant titles include: Chief Data Officer, Chief Information Officer, Chief Data & Analytics Officer, Chief Marketing Officer, Chief Operating Officer, SVP VP / Global Director of Data Engineering, Data Architecture, AI/ML Engineering, MLOps AI Platform, Analytics & Business Intelligence, and other senior decision-makers with accountability for digital, data, or commercial strategy.
Confirmed Attendees Include
VP of Digital Commerce at Outrigger Hospitality Group
Director of Data & Analytics at Vail Resorts
Manager, AI & Personalisation at Crescent Hotels & Resorts
AVP of Commercial Strategy at Hersha Hospitality Management
Manager, Digital Experience at Sage Hospitality Group
Assistant Director of E-Commerce at Destination Hotels
Manager, Revenue & Pricing Strategy at Pacifica Hotels
Director of Customer Intelligence at Pyramid Global Hospitality
General Manager, Data Platforms at Interstate Hotels & Resorts
Manager, CRM & Loyalty at Benchmark Hospitality
AVP of Revenue Strategy at Apple Leisure Group
Manager, Marketing Technology at Sunstone Hotel Investors
How to Join
Attendance is complimentary and by invitation only. If you have received an invitation, please follow the link provided to confirm your seat. If you would like to request a place, reach out to The Ortus Club team directly. Once your attendance is confirmed, a calendar invite with full venue details will follow.
Date: Tuesday, 2nd June 2026
Time: 12:00 PM PDT
The Host
Tredence is a global data science and AI solutions company dedicated to solving what they call the "last mile" problem in AI — the gap between generating insights and realising tangible business value. Headquartered in San Jose and operating across offices in Chicago, London, Toronto, and Bengaluru, Tredence works with some of the world's largest organisations across retail, travel and hospitality, healthcare, and industrials, combining deep domain expertise with over 100 AI and ML accelerators to move clients from experimentation to measurable outcomes. In the travel and hospitality space, Tredence helps brands architect for the agentic era — building the clean data foundations, real-time personalisation capabilities, and AI-driven commerce solutions that will determine who remains visible, and who gets left behind, as the industry's distribution landscape is rewritten.