Everything You Don't Know About Performance (Paid Social Ads) Marketing You Wish You Did

​About the Session:

​Performance marketing is often misunderstood, even by marketers. This webinar cuts through the noise to focus on what actually drives results in paid social and performance marketing.

​This webinar will cover:

• ​Performance marketing vs. demand generation: what's the difference?

• ​Key paid channels and how to evaluate them strategically

• ​If everyone has an ad blocker, why paid ads still work

• ​How to run effective tests that lead to real insights

• ​What a “good” budget looks like at different stages

• ​Which metrics matter and which are just vanity

​Have something specific you want to learn about in this session? DM me in the OGC Slack.

​About the Host:

​Hi I'm Jess. I'm a Growth Marketer with over 15 years of experience in Tech, Logistics, CPG and Agency. I'm a mentor and love empowering others to be successful. I am a performance marketer with an expertise in data-led marketing, paid ads, and growing a company using marketing tactics.