Suru x AirOps AI Buildathon for B2B Marketers
Upskill in AI with peers while giving back
Join ~50 marketers in New York City for a hands-on afternoon where you’ll use AI tools to solve a real marketing challenge for United Way of NYC.
In one afternoon you'll get hands-on with AI tools in a low-risk, collaborative setting where experimentation is the whole point. You'll leave with new skills, new connections and the satisfaction of knowing what you build goes straight to work for a worthy cause.
Learn by doing instead of watching
Work on a real-world challenge
Collaborate with other smart marketers
Get hands-on with AI workflows
Leave with practical ideas you can actually use
Help a nonprofit tackle a meaningful problem impacting NYC
You’ll leave inspired, energized, and more confident using AI.
What Happens at the Buildathon
You’ll be placed into small teams with other marketers
Teams will use AI tools to brainstorm and build solutions
Mentors and AI tool partners will support you throughout the afternoon
Teams will present their ideas to judges at the end of the event
Winning teams receive prizes and recognition
No technical or AI background required and we'll provide the tools.
Who Should Attend
B2B marketers with at least 5 years experience
Marketing leaders exploring AI discoverability
Marketers who want to learn more about AEO/GEO
Anyone tired of passive AI learning
Come solo or bring members of your team.
Agenda
12:00 PM — Welcome + networking lunch
12:30 PM — Meet UWNYC + challenge brief
1:00 PM — Team breakouts to work on solutions
4:00 PM — Solutions due + networking break
4:30 PM — Team presentations + judges feedback
5:30 PM — Winners announced + closing drinks
The Challenge
New York City isn’t a cheap place to live, and thousands of working New Yorkers struggle to make ends meet every month despite having jobs. This year, teams will help United Way of NYC explore how to tell the story of ALICE (Asset Limited, Income Constrained, Employed) in a more modern, emotionally resonant way that connects with a new generation of donors. Teams will create solutions for positioning, content strategy and AI discoverability.
What You’ll Leave With
Hands-on experience using AI tools
A better understanding of AEO/GEO and AI discoverability
Exposure to real AI workflows for marketers
New connections with other marketers
Practical ideas you can apply immediately
Inspiration for how AI can support your own work
Hosted By
Suru Labs and AirOps in partnership with United Way of NYC, PlayPlay, Digital Marketers of NYC and Tech Week NYC.
Note: Ticket includes access to all AI tools used during the event, with continued access afterward so you can keep building and experimenting, plus lunch and closing drinks.