GeeksTap Tech Networking & Learning: Community Is Eating Go-to-Market and Nobody Noticed

​GeeksTap with Mark Birch: Community Is Eating Go-to-Market and Nobody Noticed

​If you've ever wondered how community can help grow your company...you're going to love this session.

​​Community-led growth is becoming a core go-to-market (GTM) strategy for startups and SaaS, but most teams still treat it like marketing or PR. In reality, community operates as a compounding flywheel: over time it reduces customer acquisition cost (CAC), increases retention, improves product adoption, and drives pipeline and expansion revenue, while building a durable competitive moat.

​In this session, Mark Birch - Founder & CEO of TribeROI & Co-Founder of Founders in the Cloud - breaks down how community impacts the full customer lifecycle, from acquisition to retention, support, and hiring, and why traditional GTM channels are becoming less effective. Despite this, only 24% of community teams can measure ROI, due to missing infrastructure and unclear metrics, leaving community chronically underinvested.

​We’ll cover what community actually means (vs marketing), why authenticity and engagement matter, and how to start measuring community ROI across pipeline, retention, and revenue.

​​About GeeksTap

​​GeeksTap is a weekly virtual gathering for founders, investors, and startup operators from around the world.

​​Each session brings together people who are actively building companies, backing them with capital, or helping scale them. The goal is simple: create a space where startup practitioners can share real lessons, ask thoughtful questions, and meet others working through similar challenges.

​​This is a conversation, not a webinar.

​​Who attends GeeksTap

​​Builders: startup founders and early-stage teams
Backers: angels, VCs, and active investors
Operators: people helping build and scale startups

​​If one of those describe you, by all means join us!

​​If one of those doesn't describe you, by all means don't!

​​What Happens on a GeeksTap session

​​Guest Speaker Conversation
Each week we host a founder, investor, or operator who shares candid insights from their work.

​​Tap Rooms (Small Group Networking)
After the discussion, participants rotate through three rounds of small breakout rooms (4-6 people) to exchange ideas and meet others in the ecosystem.