Make It Make Sense: A Virtual AI Summit for Marketers
Make it Make Sense is a virtual AI summit for marketers to skip the jargon and learn exactly how to use AI tools to write sharper copy, launch faster campaigns, and lead marketing teams and scaling businesses through this rapid technology shift in our industry.
From big-picture leadership decisions to everyday use-cases, you’ll get up-to-date insights on how AI is shaping the work of modern marketers.
Here’s what your day will look like:
9:00 a.m. — AI for Marketing Leaders: What’s Hype and What’s Helpful with Sarah Stockdale
10:00 a.m. — SEO in the Age of AI: What Actually Matters? with Tiffany DaSilva
11:00 a.m. — Drawing the Line: Making Ethical Choices in the Age of AI with Avery Swartz
1:00 p.m. — When (And When Not) to Use AI in Your Content Strategy with Hiba Amin
2:00 p.m. — No fake stats: Risk-averse AI-powered research, with Bryan Grover
👋 This event is for leaders, managers, and curious learners who want to stay ahead of the curve without the overwhelm.
Join us live online on October 23, 2025 to learn from industry experts and walk away with practical strategies you can put to work right away — or register to catch the replay if you can’t make it live.
25% of ticket proceeds will be donated to Doctors without Borders
More schedule details:
9:00 to 9:50 a.m. – AI for Marketing Leaders: What’s Hype and What’s Helpful with Sarah Stockdale, CEO & Founder of Growclass
AI is transforming the way marketers work, but cutting through the noise to find what actually matters is tough. In this session, Sarah breaks down how leaders can approach AI with clarity, confidence, and values at the centre.
What you’ll learn:
A simple, human explanation of how AI works, without the buzzwords.
Where AI can genuinely support your marketing practice today.
Frameworks to help you lead your team through change.
About the speaker: Sarah Stockdale is the Founder and CEO of Growclass, an award-winning education company helping women and underrepresented professionals learn practical skills in marketing and AI to grow their careers. Growclass has a global alumni network of thousands of founders and marketers.
Sarah also serves as the co-lead of AI Skills Lab Canada, a national initiative focused on upskilling women, non-binary, and trans-fem business owners in AI.
10:00 to 10:50 a.m. – SEO in the Age of AI: What Actually Matters? with Tiffany DaSilva, Founder of DaSilva Consulting & flowjo
AI has changed how people search and how brands get found. Blogs and top-funnel content are being absorbed into AI overviews, while the real growth drivers - solution pages, collection pages, and product experiences - are becoming the new front lines of SEO.
What you’ll learn:
Why lower-funnel pages matter more than ever
What to do with blogs now that AI is eating them alive
How to figure out if your brand even exists in AI answers (and the tools I use to check them)
Tactical frameworks you can apply the same day
About the speaker: Tiffany is a born marketer who built her first affiliate website when she was in elementary school! Since then she has spent the last 16 years working on 500+ websites in both SEO + PPC and has worked in startups like Achievers & Shopify. She was named as one of the most influential growth marketers by Mashable, and has been featured in Hubspot & Search Engine Journal among others.
She won the Tech Woman of Canada Award in 2012. You can find her speaking at international conferences like Call to Action, GPeC, Learn Inbound & Turing Festival. As the founder of Flowjo.co, she spends a lot of time producing & marketing her own products.
11:00 to 11:50 a.m. – Drawing the Line: Making Ethical Choices in the Age of AI with Avery Swartz, Founder & CEO of CampTech
As AI integrates into our work, the line between acceptable and unacceptable use blurs. In this talk, Avery Swartz unpacks the ethical landscape of AI in marketing and guides you through the complex world of AI ethics.
What you’ll learn:
Real-world examples of AI in practice and where to draw the line.
Insights into how global AI governance could impact your work.
A framework to make values-based decisions about when and how to use AI.
About the speaker: Avery Swartz is an acclaimed tech educator and best-selling author. She is the founder and CEO of Camp Tech, Canada’s most established provider of practical tech and AI skills training, and is co-lead of AI Skills Lab Canada, a national program bridging the AI gender adoption gap for women and non-binary entrepreneurs.
Avery is the resident tech contributor on CTV Your Morning and is regularly heard on CBC Radio. She was ranked number 5 on Search Engine Journal's Top 50 Women in Marketing list and hosted the AI Meets World podcast from Microsoft and The Globe and Mail Content Studio.
1 to 1:50 p.m. – When (And When Not) to Use AI in Your Content Strategy with Hiba Amin, Founder of Creative Little Planet
AI can speed up content creation — but it’s not always the right tool for the job. In this session, Hiba Amin explores how to weave AI into your content strategy without sacrificing originality, brand voice, or trust.
What you’ll learn
When and when not to use AI in your content workflow.
Key risks of AI-generated content and how to avoid them.
How to balance efficiency with brand integrity.
About the speaker: Hiba is the co-founder of Creative Little Planet, a content collective helping marketing teams build brand and drive growth. She's worked in the SaaS space for over 10 years now with a deep focus on building customer-centric content programs and strategies. She's also worked with AI-first companies like Copy.ai and has helped build a couple of beginner AI courses, including AI Skills Lab Canada, a women-led AI upskilling initiative.
2 to 2:50 p.m. - No fake stats: Risk-averse AI-powered research with Bryan Grover, Founder & Strategist, Grover Consulting
The quickest way to lose an audience is to lose trust. In the age of un-vetted information, how do we use AI to aid in deep research without accidentally lying, using dated statistics, or making things up? With a mini-session on using Perplexity for deep research, and an old-fashioned reminder for how to make sure your sources are vetted and valid.
About the speaker: Bryan Grover is a conversion copywriter and content strategist who has spent his career helping B2B tech companies turn complex concepts into clear, compelling copy that drives results.
He's worked in industries ranging from financial services and manufacturing to SaaS and energy, delivering nearly every B2B content format you can think of (even faxes. No, really.)