The Pitch That Sticks: A Founder’s Framework for Storytelling

​In this session, we’ll walk through a tried-and-true framework to communicate your startup’s story – ensuring that your marketing materials cut through the noise, and that your pitch sticks with the right investors.

​You’ll leave with tips and best practices to develop your key story points, including:

• ​Your way in: How to ‘hook’ audience attention from the first moment

• ​Your problem statement: The market challenge that you’re solving

• ​Your solution: How you’re solving the challenge (and how technical you need to get)

• ​Your value: Your business model (how your business makes money)

• ​Your team: Your unique talent and shape

• ​Storytelling best practices: How to tell your story across different mediums (video, social, thought leadership)

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This session is facilitated by Jee Chang and Maggie Carr from UME, a design studio for frontier-tech startups. UME works with founders at major commercial inflection points, developing the strategy, brand, and leadership tools they need to launch and scale.