[Seed Track] You Have Leads. Here's Why They're Not Closing — and What to Do This Week
SEED TRACK · WEDNESDAY SERIES — Traction to Repeatable GTM
A pipeline that doesn't close isn't a pipeline problem. It's a signal problem — and until you read it correctly, adding more leads will only make it worse.
About this event
At $1M–$5M ARR, most founders have figured out how to generate interest. They have leads coming in — from outbound, from content, from referrals, from their own network. The conversations are happening. And yet the close rate is stuck. Deals drag. Prospects go quiet after a great first call. Proposals sit unanswered. The founder keeps following up, keeps adding leads to the top of the funnel, and the number keeps not moving the way it should.
The instinct is to blame the market, the price point, or the product. Sometimes that's right. But more often, a broken close rate is a diagnostic — it's telling you something specific about where the deal is actually falling apart. Is it ICP misalignment showing up late in the process? Is it a champion without internal authority? Is it a value proposition that sounds compelling but doesn't map to how the buyer measures success? Each of those has a different fix, and none of them is "more follow-up."
This session brings in a revenue operator who has diagnosed and rebuilt broken seed-stage pipelines at multiple companies — someone who can look at your close rate, your stage conversion, and your deal dynamics and tell you exactly where the problem is and what to do about it this week, not next quarter.
We'll cover:
How to read your pipeline data to identify exactly where deals are dying — and what each drop-off point is actually telling you
The most common close rate killers at seed stage — and the specific fixes that work at this revenue level
How to qualify more ruthlessly without killing your pipeline volume
What a healthy seed-stage conversion rate actually looks like — and what benchmark to hold yourself to before your Series A conversation
Then we open the floor. Bring your pipeline, your stuck deals, your close rate — the Q&A is live and unfiltered.
Your guest
[Guest TBD — confirmed 3 days before the event.] This session features a tier-1 revenue operator — a VP of Sales or CRO who has diagnosed and fixed broken seed-stage pipelines at multiple B2B SaaS companies — and can give you a live, practical read on what's actually happening in your funnel.
Format: 25-min conversation · 15-min live Q&A
Who this is for: B2B SaaS and AI founders between $1M–$5M ARR who have leads coming in but can't get their close rate to move — and want a direct, diagnostic answer rather than generic sales advice.
YOUR HOST
Yannick Kpodar is a 2x VP/CMO turned General Partner at Aventra Capital and founder of Full Stack CEO™. Over 15+ years, he's helped B2B SaaS teams raise $396M+, reach unicorn valuation, and scale from single-digit ARR to $45M+ across the US and Europe — at companies including LinkedIn, PayFit, and Amenitiz. He now builds operating systems that give founders investor-grade control over GTM, metrics, and capital without burning themselves or their teams.
ABOUT FULL STACK CEO™
Full Stack CEO™ is the operating system for B2B SaaS & AI founders from first revenue to $25M ARR — GTM, metrics, capital, and leadership built for the age of AI. The community, Labs, and advisory are built around one idea: that the founders who win are the ones who can read the whole system, not just the function they grew up in.
Members get direct access to a room of serious peers, weekly working sessions with Yannick, and live AMAs with the operators, exited founders, and VCs behind the program.
Free weekly events run three times a week across three stage-specific tracks: Pre-Seed (Tuesdays), Seed (Wednesdays), and Series A (Thursdays) — each with guests matched to what founders at that stage are actually dealing with.