Reputation Builders: The Real ROI of Industry Recognition

​Awards and industry recognition are everywhere. But not all recognition actually means something.

​Join the Publicity Club of Chicago and Crain’s Chicago Business for a practical, behind-the-scenes conversation on how recognition works today and how to turn it into credibility and long-term value.

​This panel brings together media leaders and communications professionals to talk about how recognition shows up across the landscape. That includes awards, editorial lists, rankings, and paid programs, and how to approach each one with intention.

​Attendees will leave with a clearer understanding of:

• ​What makes recognition credible and worth pursuing

• ​How strong submissions are built and where many fall short

• ​How to evaluate different opportunities, including editorial lists and paid programs

• ​The role recognition plays in reputation, business development, and trust

• ​How to extend the value of recognition through content, storytelling, and distribution

​Like all PCC events, this is also a chance to connect with peers across media, agencies, nonprofits, and corporate teams.

​Panelists
Caroline Brooks, C-Strategies
Ann Weiler, Crain’s Chicago Business
Additional speakers to be announced

​Event Timeline
4:30 PM - Networking and welcome
5:15 PM - Panel discussion
6:00 PM - Conversation wraps
6:00-6:30 PM - Optional networking

​Who Should Attend

• ​PR and communications professionals

• ​Agency leaders and strategists

• ​Marketing and brand teams

• ​Nonprofit communicators

• ​Anyone thinking about recognition, visibility, and credibility